Commercial Directors Podcast

Hey all!

I sat down with Evan Swinehart for The CDP Podcast a few months ago to talk about the industry, the international model, pitch reform, how broken bidding has become, how directors can position themselves better, and why your portfolio matters more than your reel count.

It’s one of the most honest conversations I’ve had publicly about the work I do, how Equals operates, the realities directors face, and what needs to change if we want this industry to be healthy again. Looking back I realise that i've been holding back a bit publicly, perhaps I need to be a bit louder.

We also did a live portfolio review, broke down strategy directors can use immediately, and got into some of the behind-the-scenes bullshit that most people in the industry only whisper about.

If you want a real look into how I think about representation, pitching, positioning, and the future of commercial directing give it a listen!

You can find it on Spotify but if you prefer watching me not look at the screen ever, here’s the link to the full episode on Youtube:

👉 The CDP – Episode 011: Scott Pugnetti

As always, thank you for being here. I'm looking forward to go deeper and share the unpolished thinking behind everything we're building at Equals, CTRL and more...

If you want me to break down any part of the episode, pull specific lessons, or do a deeper dive on something just drop a comment.

All the best,

Scott