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This episode of The Commercial Directors Podcast features a deep, honest conversation between Scott Pugnetti and host Evan Swinehart about how the commercial directing industry actually works today — the good, the bad, and the stuff no one usually says out loud. Scott breaks down the international model he uses at Equals MGMT, explaining how directors can pitch across multiple territories and production companies instead of being tied to a single roster.

I was sitting in urgent care recently (how’s that for a hook algorithm?) and wanted to do a crossword. My wife has a Sunday times...

Being a director’s agent means more than just repping talent—it’s early morning crisis calls from Vietnam, last-minute briefs from LA, and negotiating budgets while juggling time zones and egos. It’s part strategist, part therapist, part human calendar—and somehow, still one of the best seats in the house.

This post is a continuation of a conversation I had recently on Instagram Live with Jack Turner — one of our directors, and also the...